Beachfront CEO Frank Sinton has been pretty vocal lately on the various topics affecting the video ad and app space. In the last week, his thoughts have been printed in four different publications, spanning a variety of topics–including advice for brands interested in entering the video market, tips on ad buying, predictions on Twitter’s Vine app, and an analysis on real time bidding for video ad networks. Here’s a quick sampling:
Real Time Bidding: Ploy or Panacea? (ClickZ)
Summary: As part of a regular monthly column for the well-read digital advertising publication, Frank examines the supply-and-demand factors contributing to falling video ad rates and discusses the various solutions emerging to address it, starting with the growing popularity of real-time bidding exchanges.
Analysis Paralysis and Mobile Advertising (Business2Community)
Summary: Frank suggests a “just do it” strategy for brands and advertisers stuck on the fence over employing video ads. While video, and particularly mobile video, advertising can be a confusing space, the low costs involved compared to other types of mobile and online advertising allows for cheaper experimentation than ever before and as such should be embraced, not avoided.
How Can Vine’s 6-Second Video Window Earn Big Bucks for Twitter (AdAge)
Summary: Vine is a hit with users, but can it deliver revenues? In this piece, Frank details the various strategies and tactics that Twitter can take to monetize this momentum, and what that means for both users and brands alike.
Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift (MarketingProfs.com)
Summary: Today’s brands are more than just advertisers. They’re content publishers as well. So how can they best play this role in the mobile video space and capture the attention of the growing number of viewers watching video on mobile devices? Frank lists seven simple steps–from website optimization to mobile app strategies–that will help any business asking themselves this exact question.
